Iris: App the Movie app for iPhone and iPad
Developer: Service2Media
First release : 14 Feb 2014
App size: 72.46 Mb
This is a Second Screen App which is directly linked to the feature movie APP. The app has two purposes:
1. Show general information regarding the movie APP (Trailer, Cast, Photos);
2. Second Screen. The user can press START when he/she is in the App. This will start the 2nd Screen mode. When the movie APP is playing, it is sending sound signals to the mobile device. At specific timings during the movie, the app will play content which is directly related to the movie APP.
This app functions through unique audio technology that synchs the film with your phone to provide exclusive additional content. The app will not function properly if watching with the sound off or with headphones.
The goal is to enrich the user experience via 2nd screen when watching the movie. People with the App will be seeing more content than people without it.